Spendrups Original – Sweden
Sweden had banned glass and metals from packaging used at outdoor events such as concerts & sports meetings. For brewers the issue was plastic bottles didn’t meet their oxygen barrier & shelf life requirements.
Spendrups quickly spotted an opportunity when Tetra-Pak developed it’s high barrier “glaskin” technology. By coating PET with a silicon oxide based barrier layer plastics were back in the game.
The Question Within The Brief
Should a PET beer bottle design for outdoor events simply mirror glass bottle designs?
Two Key Factors That Influenced Our Design:
Our bottle was targeting outdoor events where people would mostly stand & hold the bottle. Hand feel & grip would be important.
Branding & Main Label Visibility
People would hold the body of the bottle. Traditional beer bottles have the main branded label on the body with a smaller neck label. When holding the bottle consumers cover up the brand’s identity.
Move the main branded label to the neck where it would never be hidden & create a recessed & embossed body panel that not only looked great but also provided great hand feel & grip.
Our pack was designed for drinkers on the move, standing & mingling in bars, at parties & social events.
A Copied Format
This design innovation was subsequently copied by many high profile brands for glass bottles as drinking from the bottle became a standard thing in bars everywhere. Not just a beer bottle design for outdoor events, the format suited all social events.